A company that bases its valuation, indeed its entire business, on the Trading Sardine principle (see below) should be judged not by analysts but by fishmongers. Better yet, by their wives...
The Trading Sardine
Andy convinces Billy to buy a can of sardines at a high price by telling him how wonderful they taste. Billy, being greedy, decides to resell them to Charlie for a profit at an even higher price by convincing him, too, about how great these sardines are. The process is repeated several times until the last buyer, let’s call him Zebediah, pays a million bucks to Yorick for a can of the “world’s absolute best sardines – EVER..."
Zebediah decides to open the can and eat the sardines, only to discover they are ordinary, plain sardines. Furious at being swindled, he yells at Yorick: “You crook! You liar! I paid you a million bucks for plain ordinary sardines. They were not the greatest tasting sardines - EVER!” yells Zeb.
Yorick shrugs and replies…
“Hey Zebediah, you're such a schmuck! Those were not eating sardines – them were trading sardines!"
Thank you for the story Blake! What lessons can we all learn from this?
ReplyDeleteDon't overpay for a stock or investment; with the hope that someone will pay more...the market is not a game of musical chairs. Good luck.
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